Radio Advert
1. What are
the good things about this advert?
Lewis: The sound effects makes it feel like am on an airplane
and it makes it sound realistic
Kate: Good sound effects as they make it sound very
realistic. Makes you listen as it makes it more intriguing.
Melissa: Sounds just like they’re on an aeroplane, the script
and sounds are very realistic.
Becca: I really like your sound effects, different speakers
and the script because it sounds realistic
Eleanor: This sounds very realistic, therefore seeming a lot
more intriguing and is also very relatable.
2. What Codes
and Conventions do you think it has followed?
Lewis: From hearing you followed using a slogan, sound
effects, voice over with an northern voice the only one I didn’t think you
followed was the jingle
Kate: northern accent, conversation style script, terms and
conditions and rhetorical questions.
Melissa: There is a strong Northern accent used and it has
been edited together well.
Becca: Persuasion, it is between 15 – 60 seconds long,
repetition and also a slogan.
Eleanor: A LOT of
persuasion, rhetorical questions and repetition.
3. What
improvements would you make?
Lewis: Improvement could be making it straight to the point
having the woman talking and the rest of the people talking wasn’t needed
Kate: nothing – it is very good as it is
Melissa: Nothing.
Becca: Maybe add some more contact information.
Eleanor: Add background music maybe
4. What target
audience would you class this advert as?
Lewis: I think it’s aimed at a family audience at working
class
Kate: adults as they would be the ones who will be booking
flights and holidays.
Melissa: More for adults who decide where they go on holiday.
Becca: Adults
Eleanor: Adults.
5. Do you want
to say anything else?
Lewis: I like the overall style of the advert and that would
want me to fly with you
Kate: I liked the effects on the voice on the speaker and how
it seems like someone is moving closer to serve the refreshments.
Melissa: Creatively put together, feels like you’re actually
there.
Becca: it sounds like you’re actually there which is amazing
and could potentially convince people to choose this airline over another.
Eleanor: It’s very realistic which makes the ad a lot more
intriguing and makes me want to fly with this airline rather than any other.
Print Advert
1.
What are the good things about this advert?
Lewis: Its very well layout, bright colours and good use of
white space
Melissa: The printed ad looks realistic.
Kate: Eye-catching colours and the use of a ticket shape
Becca: Fitting colours and I like how you have used
geography
Eleanor: The colours are bright and bold.
2.
What Codes and Conventions has it followed?
Lewis: Followed using a colour scheme (yellow), information,
slogan, image and logo
Melissa: The printed ad shows most of the information about
your company and consists of colours associated with nature
Kate: logo use, contact info, slogan and offers.
Becca: contact info, slogan and persuasive language
Eleanor: Contact info, slogan, offers.
3.
What improvements would you make?
Lewis: Too much going off in the advert, there is lots of
stuff to read and understand and its confusing
Kate: I wouldn’t
Melissa: None
Becca: None :)
Eleanor: None
4.
What theories does this advert follow?
Lewis: I think you used the ADIA because it got my attention
and I wanted to know more and from knowing it made me want to fly with you
because of the offers you have.
Kate: logos & AIDA
Melissa: AIDA
Becca: AIDA & LOGOS
Eleanor: AIDA
5.
Any other comments?
Lewis: Overall a well layout poster with a bit too much
information and images
Melissa: Very Persuasive with the deals.
Becca: Really like it
Eleanor: love it
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