Printed Advert Examples

Lego Advert

This advert uses an animated picture of what seems to be a crossword but with Lego pieces instead of letters. This follows the Aida Model as it get's your attention and makes the audience look at it and think, "Hang on... What's that?". Then, according to the Continuity Theory, we first look at the image, see that it's full of parts. After that, our eyes automatically look down and to the left and we see the word 'tractor'. This then tells us that the parts we see above make up a tractor. This completes the second part of the Aida Model. Finally, the reader looks at the bottom right corner of the advert to see the brand name and logo (Lego). This completes the 'action' part of the Aida Model.
The background for the advert is a light green. This is a good colour as green represents activities and is telling the audience to be active and play with Lego.
The Codes & Conventions used:

• The colours are bold and backs-up the brand's meaning, which is to be active and works well with the theme.
• The advert uses images of it's products. In this case, the pieces that make up the model are shown. This helps with brand association and brand recognition.

I think that this is a good advertisement as it's not only eye catching and makes people think, "What's all this then?" but overall idea of replacing letters with Lego pieces makes the mind stop and notices what's wrong with the image. I would not change anything about the advertisement.

UNEP Advert

This advert is to inform people about the effects of global warming. They do this by using the Closure Principle. This is because one image uses ice crystals melting in the ocean to represent the global temperature dropping. The second image is of a city full of skyscrapers. Our brains then automatically link the ice to the city. The scrap line below says that we will all be doomed due to global warming. The blue colour of the sea is an instructional colour and makes the user want to do something about it. 

The codes and conventions used are:

Imagery; two images merged into one to show a link. This also catches the reader's eye by seeing two images in one by making use of negative space.

Message; Messages are used by saying that if we don't do something about global warming, our cities will end up under the sea.

Pathos; This advert generates an emotional response for the audience.

I like this advert as it uses imagery to catch the reader's eye and give a message out at the same time more quickly and more effectively. I would also not change anything about this advert.

 

Aldi Advert

 

 

This Aldi advert uses a blue background, which not only follows their colour scheme but is an instructional colour. This means that it will make the target audience want to follow the advert. This advert is being used according to the Drip Model (2002). For example, this advert shows that Aldi is different from other shopping stores. The advert then reminds the reader that they are cheaper than other companies by showing two shopping baskets with two baskets; one from Aldi and one from Morrisons.  This advert also follows the Codes and Conducts of printed adverts:

• Bright and bold colours are used to attract the reader's attention
• The use of bold and simple fonts are used to make the meaning of the advert clear and easy to read
• Straplines are used to add additional information and persuasion to the target audience
• The brand's logo is added to the bottom corner to promote the company
• Images of some of the products are shown. This is to compare Aldi's products and prices with their competitors

 

This advert also uses the Logos and Ethos strategies.

Logos is used by showing a comparison in prices and clearly shows that Aldi are better. Ethos is used by showing the 'Which?' logo. This means that the brand rating provider has awarded Aldi with the 2016 Retail Award. This makes people think, "This store must be good if Which are involved".

 

I like this advert because it shows a clear logical comparison from Aldi to other popular brands. The colours and layouts are chosen carefully and show a good understanding of Continuity Theory. The only thing I would add is contact details to show how to contact the m if they want to find out more information.