- Repetition
- Humour - Gains the reader's trust
- Comparison - Shows why they are better
- Logos - Facts and Stats
- Ethos - Professional Opinion
- Pathos - Emotional
- Storylines - Builds up a story where the brand or service help the story
- Pronouns - You, we
- Exaggeration - We are the best in the world with over a million staff!
- Alliteration - Big Better Brilliant
- Rule of 3/7 - Long lasting, high performance and compact battery
- Rhetorical Question - Questions the audience but not meant to be answered
Wednesday, 1 February 2017
Persuasive Techniques
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